Graphic Design: My background
EDITORIAL DESIGN is the background I come from at Smythtype Design. It is a category of graphic art distinct from PROMOTIONAL DESIGN whose aim is to grab your attention long enough to sell you something or inform you about something.
Both categories of design have their purposes and I enjoy working in both, but editorial design doesn't just convey the message it embodies the message, and sometimes it needs to disappear into the experience of reading. It is not an end in itself, it is a process. This is especially true of book design, my particular passion.
I believe this sensitivity to content and how design can best serve my client's content is a key reason Smythtype Design has succeeded in the crowded, constantly changing field of graphic design and production for over 20 years.
Both categories of design have their purposes and I enjoy working in both, but editorial design doesn't just convey the message it embodies the message, and sometimes it needs to disappear into the experience of reading. It is not an end in itself, it is a process. This is especially true of book design, my particular passion.
I believe this sensitivity to content and how design can best serve my client's content is a key reason Smythtype Design has succeeded in the crowded, constantly changing field of graphic design and production for over 20 years.